"I have a 14-year-old who eats like a horse and enjoys our burgers more than traditional burgers, a nine-year-old who is into animal welfare, and I'm at an age where I have to reduce my saturated fat. We cover vegans, vegetarians, and it's low in saturated fat, has no cholesterol and it's high in protein," Mr Dunn said. The company currently produces 28 different products, including fake burgers, meatballs and chicken tenders. It's mixed up into a dough and cooked in a way that gives it a structure similar to traditional meat cuts such as chicken, beef and pork. Its products are a mix of soy and wheat protein.
#Factory 5000 plus#
The company has since invested another $8 million in research and development, plus the $11 million to build the factory. This led to the creation of Proform Foods in 2008. In 2005-06, Mr Dunn's dad invested $2.3 million alongside the CSIRO into developing a plant-based meat. is a $1.4 trillion industry and that's what we’re trying to replicate. As well as having its own brand, the business manufactured cereals for the likes of Kellogg's and Sanitarium.
Mr Dunn's family has been in the food industry since the 1970s, when his father started Vogel's Cereal. we're just scratching the surface in terms of food and retail." "We've seen extraordinary growth in the last 12 months. "We already supply our MEET products as an ingredient in a lot of well-known brands already on the shelves, and we also have products in restaurants, cafes and independent grocers," he said.
Proform Foods CEO and former Olympic swimmer Matt Dunn told The Australian Financial Review the new facility was the result of 15 years of work led by him and his father, Stephen Dunn, alongside the CSIRO. MEET co-founder Matt Dunn, left, with director Stephen Dunn at the company’s new manufacturing plant in northern Sydney. Owned by Proform Foods, which operates the MEET brand, the site will officially open on Thursday. The $11 million facility located in Mount Kuring-Gai in Sydney's north produces the core plant-based meat product for many of the brands already lining supermarket shelves, as well as restaurants. Australia's first plant-based meat manufacturing facility, capable of producing up to 5000 tonnes of fake meat each year, is open for business, more than a decade after the company's inception.
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